While they’re not everything, we all know that first impressions count. A study in America actually showed that 70% of people form an impression of you before you’ve even spoken!
It’s crazy and arguably a bit silly, but apparently that’s how our minds are: crazy and a little silly.
So, if people have no hesitation about making assumptions about other people, imagine how ruthless they can be when it comes to your business.
The good news is that there’s an important tool you can use to make A-grade first impressions, no matter what kind of business you’re running: professional window cleaning.
Let’s consult the pros from Reliable Window Cleaning and outlines 3 top ways that window cleaning creates a positive first impression for business.
1) Cleanliness equals professionalism
Let’s say you’re the best lawyer in Perth. But you rock up to court wearing a t-shirt and shorts. Basically nobody who doesn’t know you will guess that you’re a lawyer, let alone the best one in town! While this may not matter so much if you’ve got 30 years’ experience and are known as one of the best in the biz, first impressions do count when you’re competing with other businesses and are trying to draw in more first-time customers.
Having dirty windows is your equivalent of a lawyer wearing a t-shirt and shorts; it doesn’t mean you’re not good at what you do, but it might lead people to think that your work is sloppy – which we all know isn’t the case!
Having clean windows, on the other hand, is sort of like wearing a clean, tailored suit. It’s a sign of professionalism, and it’s likely to make that positive first impression on new customers and clients.
2) Seeing your products or services clearly
This one’s more on the practical side of why businesses get their windows professionally cleaned. If your windows are covered in dirt and grime, your potential customers won’t be able to properly see what’s so good about your business.
For retail shops, it’s the stunning range of clothes at great prices. For cafes, it’s delicious food and nice atmosphere inside. For a corporate office, it’s the sleek foyer and good work culture taking place within. Windows are the gateway to your business – so keep them clean!
3) It says you care
And on a more subconscious note, having clean windows often puts customers at ease – without them even knowing about it. Within 7 seconds, a potential customer has made a first impression about you, and having clean windows is more likely to cement an idea in their minds that you care about what you do.
Reliable Window Cleaning are here to help you make a great first impression. A family business that takes pride in their work and keeping customers happy, Reliable Window Cleaning are Perth’s favourites for residential and commercial buildings. Get in touch with the friendly crew today to make a booking.